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Introducing Vantage Effect, founded by Leigh Smith, a seasoned technology executive with a proven track record of driving significant growth and delivering impactful results for global technology leaders and innovative disruptors alike. With extensive experience in product and technology leadership, Leigh brings a unique blend of strategic vision and hands-on execution to help established software development companies elevate their performance.

Leigh's expertise spans building and scaling high-performing product and engineering teams, optimising R&D investments for maximum return, and implementing advanced DevOps practices to enhance efficiency and reliability. His leadership is characterised by an empowering approach, fostering team growth and building trust through integrity and transparency.

At Vantage Effect, we understand the challenges of achieving strategic goals in today's dynamic market. Leigh's direct experience in driving multi-million pound revenue growth, streamlining operations, and improving delivery velocity positions Vantage Effect as a valuable partner. We offer clear planning, execution excellence, and a commitment to investing in your people, ultimately aiming to unlock sustainable growth and create a positive market impact for your organisation. If you're looking for a strategic partner to help you achieve your next level of success

OUR MISSION

Vantage Effect: Strategic Execution, Elevated

“To empower established software development companies to achieve their strategic goals through clear planning, execution excellence, and a commitment to investing in their people, ultimately driving sustainable growth and positive market impact.”

Unlock Sustainable Growth
Elevated Performance
Empowered Teams
Strategic Partnership

Our Services

Strategic Product, Technology & Leadership for Accelerated Growth

Strategic Product Growth

We provide a quick, thorough review of your product ecosystem to unlock growth and resilience. We tackle challenges like market fit, development issues, and sales performance. Our aim is to pinpoint areas for improvement, ensuring your products not only succeed but also boost your bottom line and proactively address risks.

Boost Product Margin
Robust Risk Management
Empower Sales
Strategic AI Integration

Optimise your Product Organisation

This service empowers leaders to achieve accelerated product delivery and foster thriving teams in today's rapidly evolving market. It provides comprehensive organisational optimisation and strategic AI alignment, meticulously assessing existing structures to pinpoint pathways for improvement, and strategically planning for future success, seamlessly integrating GenAI.

Accelerate Product Delivery & Innovation
Enhance Organisational Agility & Responsiveness
Optimise Resource Utilisation & ROI
Gain a Clear Strategic Roadmap for Growth & AI Adoption

Optimise Your Product Delivery

This service empowers leaders to achieve peak efficiency in their product delivery, ensuring seamless processes and agile excellence in a dynamic market. We provide comprehensive optimisation and performance measurement, focusing on:

Accelerated Time-to-Market
Effective Agile Adoption
Data-Driven Decision Making
Strategic AI Integration

Fractional & Interim Leadership

This service provides experienced, high-impact leadership to guide your technology, information, or product functions, ensuring strategic alignment and accelerated transformation without the overhead of a full-time executive.

Immediate Senior Leadership
Strategic Direction & Roadmap Clarity
Optimised Operations & Efficiency
Accelerated Value & Innovation

Strategic Growth

Optimise Your Product Ecosystem

This offering provides a rapid, comprehensive assessment to optimize your entire product ecosystem for strategic growth, resilience, and market impact. We tackle challenges from market fit and portfolio management to development risk and sales enablement, integrating Generative AI to enhance every stage. Our goal is to identify critical areas for improvement, ensuring your products not only succeed in the market but also contribute sustainably to your bottom line, while proactively addressing risks like technical debt and security.

Boost Product Profit
Robust Risk Management
Empower Sales
Strategic AI Integration

The Feedback Compass

Insights into Impact

"Having worked with Leigh for the last 3 years, he has a rare skill set of being deeply technical, but still aligning his solutions to the business needs. His vision around product development has delivered customer value in ways other product owners cannot, this has enabled rich customer value led products driving higher revenue."

Nick Seagrave
CTO, Modality Systems

"Leigh was an excellent and impactful addition to my team during a pivotal phase of growth for Cora. His professional and strategic approach allowed us to navigate difficult changes whilst maintaining our focus on our long-term organisational goals. "

Pat Henry
CTO, Cora Systems

"Leigh possesses a combination of insightful vision, innovative thinking, and a strong understating of strategy, technology, and operations. He has an impressive ability to lead operations and diverse teams effectively, consistently driving positive outcomes and achieving key organizational objectives. His ability to see the bigger picture while also understanding the critical technical and operational details is excellent."

Fionnuala O'Donoghue
SVP Finance, Click

We help your software business reach new heights